A total of £3,544.14 has been raised by real ale drinkers across the UK following a campaign organised by Castle Rock Brewery in collaboration with the John van Geest Centre of Nottingham Trent University.
Throughout November, Castle Rock pubs across the city and county and others in the free trade in London and the south east, co-ordinated efforts to promote men’s health issues, enjoy an ale or two, and raise money for prostate cancer research.
Liv Auckland who leads the Brovember charity push at Castle Rock says, “Twenty pence per pint from ‘Walrus’, our special warm and flavoursome Nottingham-style ale, went straight to the charity and, as it sold out, sales alone raised a staggering £2,100.
“Other events and promotions across the county have increased the total with the Bread and Bitter on Mapperley Top’s LocAle beer festival adding a significant £236. Other pubs had special food nights, quizzes and raffles,” she says.
Professor Robert Rees, the director of the John van Geest Cancer Research Centre thanked the brewery and its customers for their help. “Many of us have deeply personal reasons for choosing to work in this field – cancer truly has an impact on us all. The support we receive from individuals and from companies such as Castle Rock Brewery is truly inspiring. We are so happy that you have decided to join with us to make a difference. Thank you from us all, I trust you enjoyed the events and a most excellent pint of Walrus”, he said.
Liv Auckland said; “A high percentage of funds raised locally by international charities are distributed in London, with areas like the East Midlands battling through funding applications. We’ve skipped this step and donated straight to a local and deserving team. As prostate cancer is one of the key areas of interest to the centre, you can be sure the funds donated will go towards improving men’s health.”