The launch event, Beerache, was a special summer party that took place on a hot summer evening at the Maze on Mansfield Road.
From 8 till late, some of Earache’s favourite live acts were showcased including London-based thrash band Savage Messiah and Nottinghamshire’s Evil Scarecrow, Dick Venom & the Terrortones, and Lawnmower Deth. In the intimate back room at the Maze, fans and beer lovers enjoyed the music alongside a pint of ‘Digby Pearson’, a US-style red ale with New World hops – which like the music is robust and assertive with a dry finish.
Digby Pearson founded Earache Records in 1985 and the label was responsible for releasing some of the earliest grindcore metal albums; perhaps most notably Napalm Death. The label has remained extremely active in the metal and rock scene, both locally and nationally with one of their most recent signings being the increasingly popular blues/hard rock outfit Rival Sons from Long Beach, California.
As his namesake beer becomes available at many Castle Rock pubs, Digby Pearson said: “WOW – a Digby Pearson beer – who would have thunk it? Feels great to be sharing pump space with the likes of Su Pollard and Carl Froch. Thanks to Castle Rock for recognising and supporting metal!! Cheers everyone”.
Castle Rock’s Lewis Townsend added: “It seemed like the perfect idea to do a mini music festival to celebrate Digby and his achievements. It was great to hear some of Earache’s favourite bands at one of the best music venues in Nottingham. Everyone had a lot of fun. We hope not only does the beer go down well with our customers, but that its arrival helps to generate further interest in Nottingham’s music scene.
“Thanks to Emma, Will and of course Digby, as well as Gaz and Ben at the Maze for arranging such a successful event”.