Castle Rock brewery has created a one off ale to back Nottingham’s bid to be a World Cup city in 2018. The ambitious scheme, backed by the city and other councils, sports bodies and football fans, could see the brewery’s home city becoming one of 12 to host matches in England in nine year’s time.
The ale, launched by twins Amy and Emma White, Nottingham Forest Ladies footballers, at the Stratford Haven in West Bridgford, gained instant promotion to the premier division as one of around 700 ales at the Nottingham CAMRA (Campaign for Real Ale) Robin Hood Beer Festival on the Castle Green.
Colin Wilde, the brewery’s commercial director, says he wishes the World Cup bid well. “The ale was only a sideline in what is proving to be a very well run campaign and if the bid proves to be as successful as CAMRA’s beer festival, then all should be well for the tournament.”
Back the Bid Bitter is a 4.5% abv light brown bitter, described as a ‘typically Nottingham’.