A Castle Rock Brewery landlord is broadening his customer base by adding a third retail outlet to his pub business and café in Burton upon Trent. Since opening as a Castle Rock pub, the Wetmore Whistle has been a traditional real ale pub and music venue with an early morning diner attached.
Now, with the closure of a neighbouring shop, landlord Ben Brettell has bought the retail business and opened part of the pub as a newsagents selling papers, magazines, cigarettes, chocolate, and groceries.
“When I was told the newsagents next door was shutting down, a local asked me if it’d be possible to get his daily paper from the pub. This gave us the idea to move things around a bit, relocate the café, and add a third retail tune to the business.
“This is a perfect mix with the pub itself doing well at weekends and evenings and the shop busy from early morning,” says Ben
Former newsagent staff have been retained, including one 77 year old. Ben Brettell is keen to expand the shop’s range with lottery tickets, mobile phone top ups and energy card sales being added.
The Wetmore Whistle now has one of the oddest opening hours’ regimes in the UK. Wetmore Newsagent 6am to 6pm. Whistle Stop Café, 8am to 11.30am and Wetmore Whistle pub from 12 noon till 12 midnight.
Ben says, “The staff are truly multi tasked and, like The Windmill, we never close.”
For further information visit the Whetmore Whistle website