Charlie Blomeley, manager at the Kean’s Head pub in Nottingham’s Lace Market, has been appointed to the newly created post of key accounts’ manager responsible for increasing Castle Rock Brewery’s real ale sales to free trade customers. Commercial director, Colin Wilde, says this is a strategic progression for the company to provide better support to licensees and increase awareness of the brewery’s range of real ales to the local area. “As food miles become more expensive and controversial, it’s important that we concentrate on providing local drinkers with a locally made product,” he says.
Charlie Blomeley’s post will allow her to continue in her award winning position as head chef and manager at the Kean’s Head pub while using her nine year’s experience in the licensed trade to promote Castle Rock beers to Nottinghamshire pubs that are permitted to buy on the open market. Charlie says she is delighted to be offered this opportunity to promote a product that is itself an award winner. “Though our brewery is running at full capacity, I believe it’s important that local ales should be available to every pub, club and restaurant that hankers after the real taste of English ale. Variety is something that real ale can really offer in a glass.”
Recent investment at Castle Rock Brewery, where the introduction of an additional fermenter has brought annual capacity up to 5,500 barrels, means many of the regular ales including Harvest Pale and Screech Owl are available on the free trade market.