Monday 26th September marked the day when brewers, sales reps, office staff and pub managers came together with a unified goal: to peel and zest 310 grapefruits ready to add to the FV of what is soon to become Enjoy Yourself, no doubt the most popular Traffic Street beer to date. It was a gruelling task, with the central bin for discarded pith acting like a campfire while we regailed life stories to each other.
Enjoy Yourself is a refreshing grapefruit pale ale, a zingy and juicy grapefruit backdrop supports the hop bill of the “three Cs” – Cascade, Centennial and Chinook. Thanks to the simple ingenuity of cable ties, we were able to suspend 60kg of grapefruit goodness into the FV which will now infuse for several days before transfer to rack tank.
Although Traffic Street is about moving forward, we couldn’t turn down an opportunity to re-brew Enjoy Yourself, which sold out within a week last time. The beer itself will be available in cask as well as conditioned in KeyKeg – and will be one of the beers we’re excited to showcase at this year’s Robin Hood Beer & Cider Festival at the Traffic Street Trailer.