Alcohol Concern, which describes itself as ‘the leading national charity working on alcohol issues’, is in fact a fake charity – funded by government to lobby government about its negative views on alcohol. It is a relic of the Victorian Temperance Movement with little regard for the pub’s place in English life.
It wants everyone to give the pub a miss in January, and be ‘dry’ for 30 days.
However, it fails to mention or acknowledge the impact of ‘Dry January’ on jobs, pub-based communities and the general public’s need for a lift at the time of year when many people feel a bit down in the dumps. It fails to account for the fact that beer duty, VAT and our other taxes pay their wages. If they were genuine, they would not promote blanket bans, but would target those people in society with a real need of help; few of whom visit pubs.
Castle Rock is taking these single issues zealots on.
Throughout January, we will be promoting our pubs as welcoming places where those who want a drink can, somewhere to enjoy good company and alleviate the lack of warmth outside.
Soft dinks will be promoted; with an increased range and half price offers across the board. Our message will be: Keep coming to the pub; but let’s give the driver a helping hand at this costly time of year.